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13 Ways to Attract Customers to E-Commerce Website

Earlier there were many doubts in people’s mind that whether they should invest their money in E-commerce business or not but after watching the huge success of websites like Flipkart, Amazon, Jabong etc, there is no such doubts left. Many business owners have these days invested their money in an E-Commerce set up but are you able to get the expected sales? If not then here I am sharing 13 ways to attract customers to your E-commerce website.


    An E-commerce store with variety of products

    Make sure that your online portal provides huge collection of goods at one place. If you will upload just few products then you are narrowing your customers. Think it in this way if you would be doing brick and mortar business then also you would be investing a lot of amount on rent, electricity and so on, the same amount here you can invest on goods. Yes you also have to need a slight knowledge of keywords so that you can use them accordingly in the product descriptions while uploading the products.

    Every Possible Secured Payment Gateways

    So, when you have a good collection of products, the next thing you would desire is people buy from you. For that you have to provide them with every possible payment gateways from where they can buy  securely and easily.                                                                                                        payment-gateways

    Promote both offline and online

    : So you thought its very easy and simple to sell online? No man, you need to do various efforts for that. You can go to the local offline markets and advertise your products there among the people and yes it would require money but count this as investment for your business. For online marketing you need to focus on keywords related to your business, do on and off page Seo and most important promote your business on social media, especially Facebook.                                                                                              Online_and_Offline_Marketing_Video_1 copy

    Local Listings

    : Submit your online business to all the local listings possible and trust me you will get great benefits. Before you start to list your business, its important to set up a Google Map for your business.                   local-listing-for-buisness

    Forum Posting

    : There are many forums where people have discussions on various products they want to buy but don’t know the best place for buying and so on. Be a part of those discussions, suggest them about the pros and cons and try to encourage them to make a purchase from your website. One thing you need to make sure is post on related forums only like say if your website deals in handmade items then you can’t go and be part of a travel related discussion and post there about your handmade items.                                                                                Forum-Posting
    Product Reviews From Customers: You can always ask your customers to review the product which they have buy from you. For this you need to have a tab of product review for every product. If your customers are not supporting enough then you can anytime hire article writing services from MarketingDoze in India and get natural reviews written for your items.                                                                                                                                                                  revies-a-product
    Announce Special Discounts for Special Occasions: Yes, introduce various discounts for various occasions like freedom sale for Independence day, winter sale, end of the season sale, 50% off on Diwali and so on. Discount is something which attracts everyone be it men or women and due to this they end up shopping more and more.                                                                                                                                                                               discount_labels_main
    Advertise on Various Websites: If you want to get best results in less time then the best option is to advertise your products on those websites having good traffic or you can also opt for  google ads.
    Work towards business reputation: Even if you are having less number of customers then also your target should be to cater them with best of your goods and services so that they spread the word of mouth about your business. Make sure that you deliver them on said time and in perfect condition.                                                         improve-delivery-time
    Video Presentations: Writing content is important for search crawlers but when it comes to people then for them reading about product is much lesser interesting than watching a video of it. You can create a Youtube channel and ask people to subscribe it and keep uploading the latest products video in it. People will watch it, like and surely make a purchase from you.                                                                                                                                creating-youtube-channels
    Pinning on Pinterest: Especially for Ecommerce business its very important to be active on Pinterest as it a great medium of showcasing your product. The best part is those products which people like they can click on it and they directly gets directed to your website which certainly increases your website traffic.                                     pinterest
    Showcase your products on popular Marketplaces: Yes, there is no harm in this if you are showcasing your products in websites like Amazon, Flipkart,Craftsvilla etc. What they do is they charge nominal percent commission for product you sold via them.  Lets take an example of the Company Janasya, check out in the below images how  they are selling from various Marketplaces and earning a good profit. If you don’t want to indulge in the whole process of preparing catalog sheets, entering details, contacting with the several vendors then opt for Marketplace Managment Services.                                         e-commerce-market-places  craftsvilla-marketplace                                shopclues-marketplace
    Tweet the world: You can let the world know about the products and services you offer just by tweeting them. Make sure you invest half an hour daily in tweeting about the latest products, offers, sales and see the change.                        twitter-for-ecommerce                                Try these 13 easy ways and you will surely get good results. If you don’t have much time to write reviews, content, blog or product descriptions then you can take help of content writing services.


Arti Tripathi is a noted Writer as well as Content Marketer. Since 2010, she is writing well researched user engaging articles related to Digital Marketing, SEO, Ecommerce, Content Marketing etc for various Organizations. She also enjoys writing Fashion and Travel related blogs.