There are many on page factors which affect the ranking of a website. Let’s discuss about those factors:
These days people focus on everything thing else like social media marketing, content etc but forget the most basic thing, i.e the page title. I believe that page title is one of the most important factors in on page SEO. Every page of the website must have a unique title focusing on the main keyword of that page.
Understand that if your Page title and Meta Description is done properly then half of the work in On page SEO is done. Those who don’t know much about the SEO factors, they mostly leave the page title and meta description blank and don’t understand why their page in not showing in the Search Engine results. Search Engines mostly show 160 characters of the meta description as snippets, so its suggested that you cut it short in 150-160 characters including the important and relevant keywords.
Content of the Page
Whether your website will rank high on the search engine rankings or not depends highly on the content of the page. Is your website content providing proper and valuable information to your customers? Does the title of the page and the content says the same thing? Is it providing the same thing what user was expecting from that particular page? As per the SEO point of view, a good content must have a link on a keyword as anchor text.
Good Content gets Links
If your content is good and unique then obviously everyone will like to link it which results in better rankings in the Search Engines. And if not then in the eyes of search engines the reputation of your website won’t be good which will result in low rankings and thus low traffic to your website.
Proper URL Structure
For better crawling and user experience, its suggested to include Search Engine Friendly URLs. Its better to include the keyword in your URL, it increases your chances big time in ranging in the Search engines.
Placing of H1, H2, H3, H4, H5 tags
Whenever you write any content or blog for your website, make sure that you break it up in smaller sections so that it becomes easy for the people to read. H1, H2, H3,H4 tags serve the same purpose of giving the sub headings to the content posts. Automatically the page title is taken as the H1 tag and the further sub headings are referred as H2, H3 and so on. Search Engine takes help of these tags to determine what is important in the whole content, prefer writing sub heading containing the keywords to attract crawlers.
Indulging keywords in your content is very important for telling the Search Engines that what your content is about but over doing it will never help you. If you try to over use the keywords then there are high chances of your website getting penalized by various search engines. It’s suggested to keep the keyword density between 2-3%.
Images are a great way to add value to the content as they are visually more appealing to the readers. You also have an option to use the images for the Search Engine Optimization purpose. Give relevant name with keyword to all the images, make sure that all the names should be in small letters. The images may appear in the Google Image search if you name it properly and also include Alt Text and Descriptions for making them more SEO Friendly.
Internal Linking Still Works
Many people have this myth in their mind that only those links are counts which comes from other websites but that’s not the case. By Internal linking you can improve your website SEO. And its also helpful for all the readers as they can read all of your content if they will be linked with each other. By internal ranking the relevancy of the page also increases.
Try these 9 On Page Seo techniques and you will surely see some positive changes in your website rankings and traffic.